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For many visitors, Egypt, with its particular blend of Western sophistication and oriental magic, is one of the world's most exciting countries .
In fact, Egypt is a remarkable place. It always has been . But while everybody knows that it left an indelible impression on Herodotus 2500 years ago, not everybody is aware that it tends to have much the same effect now More than any other place perhaps, Egypt is an experience, rather than simply a place, never simply a stopover .
It all starts with Cairo . this thriving metropolis is home to almost 13 million people, and ethnic melting pot containing just about any creed, color or nationality you can think of . And Egyptians have always been noted for their hospitality .
They are a warm people, courteous, friendly to visitors, affectionate
with friends and always eager to please .
Their sunny temperament may have something to do with the weather. The warm summers and balmy winters ensure that you will almost always have fine weather for the duration of your visit . Naturally, once your step off the plane your are stepping in the footsteps of those who have forged some breathtaking 50 centuries of history, and the Egyptian Museum has proof - the finest and most priceless collection of archaeological finds relating to Ancient Egypt to be found anywhere in the world. However, the glorious past is all very well, but Egypt is more than adequately equipped to cope with today .
This bustling, easily accessible, city - London and Berlin are just over four hours away, with Paris a mere three and a half hours - is modern in every meaning of the Word. Once you are off the plane, you can relax in your luxurious room in any one of dozens of first rate hotels . Any one of them will have a fully equipped business centre which will be happy to provide you with any office service you require .
Telecommunication efficiency has been honed down to perfection, telex
and facsimile facilities are at your fingertips, as are direct satellite
communications enabling teleconferencing . And with the new Cairo International
Conference Centre, you can be assured of receiving services offered in
any city in the world . It is not for nothing that, for so many, Egypt
is the ultimate blend of the sophisticated glitter of the West and ancient
charm of the East . There are over one thousand restaurants in Cairo alone,
serving every cuisine ever introduced to a kitchen . After dinner, there
are exciting nightclubs and discotheques . You may play the night away
at the Tables or if you prefer, there is the Opera, housing plays, ballets,
music concerts and modern dance . 
Cairo is full of smaller art museums exhibiting everything from Renoirs and Manets to highly acclaimed contemporary Egyptian artists .
And speaking of art, no visit to Cairo is complete without a stroll
through Khan El Khalili, one of the greatest oriental bazaars in
the world, where the most beautiful arts and crafts, from precious metalwork
to perfume - making are to be found .
Cairo is a shopper's paradise . The finest of world brands are on display
in our shop windows, at exciting prices, and the local produce, particularly
in the clothes department, offers luxurious quality at unbeatable prices
. Cottons , silks and woolens by fresh young designers will tempt you away
from the beaten track . And do not forget that jewelry, and gold in particular,
is more than simply an enjoyable luxury, it is a wise investment, and you
will be hard put to find more attractive designs or prices elsewhere .
If you have
a little time to venture further abroad, you have a wide choice.
Half an hour away by plane lies the Jewel of the Mediterranean
- Alexandria . The near perfect weather, the graciously pretty buildings
and the wide, clean streets date back to a time when the world was more
of a pleasure to live in . The shopping, so good in Cairo, is almost unbelievably
good value here, with leather prices being among the best in the world.
And apart from any material grounds, this beautiful city is simply such
a pleasure to be in .
Further afield there lies Upper Egypt, mixing Egypt's glorious past with the comforts of the future. The Nile has never looked so beautiful as here, in Luxor and Aswan, its deep blue accentuated by the startling white of the feluccas, the traditional Egyptian sailboat, the lush, verdant banks and the creamy granite of the buildings .
The spot has been visited by almost every Royal House in the world . The Agha Khan loved it so much that he asked to be buried there .
The city of Luxor is a riot of vibrant colors,, the bazaars are right
out of a history book, and half the fun of a history book, and half the
fun of buying anything comes from haggling over it . Once you've bought
it , you can ride back to the hotel in a Hantour handsome carriage - so
much more fun than a car and so much kinder on the environment .If you
want to get down to some serious sightseeing, then head for the Temples
of Luxor and Karnak and the magnificent Avenue of Sphinxes linking them
. The legendary Valley of the Kings is the home of Seti the First, whose
tomb holds relieves and carvings far superior to those of even his most
famous neighbour, Tutankhamoun . And for all those who hold grandeur in
awe, then there is Temple of Deir El Bahri, Queen Hatshepsut's final statement
to the world, a magnificent terraced marvel carved from living limestone
. 
If your interests tend towards the more sportive, the Sinai must be
assured of a place on your itinerary . A place where you can go diving,
riding, climbing, hunting, waterskiing and windsurfing, Sinai is one of
God's many gifts to Egypt . It has been blessed with a gorgeous climate,
breathtaking scenery of purple - brown mountains, doe - eyed animals, silvery
beaches made for lazing on or strolling along, and seas surely designed
for divers . If you have any time for sightseeing, then there are any number
of sights to take in, not the least among them St. Catherine's Monastery,
built in the sixth century by the Emperor Justinian and containing the
world's oldest collection of Coptic archives .
The Coloured Canyon's name fails to live up the sheer splendour of the
place . Almost too narrow to walk through this pass is a glorious mass
of minerals that give off jewel - like colours . And if you like that,
then try Ain Khudra, a lush oasis surrounded by an exquisite collection
of pastel coloured rocks, in delicate huse of pinks, blues, whites yellows
and reds .
And of course we cannot say enough about the deep sea fishing in the
area . The International and National Fishing tournaments in Hurghada
bring in people from every corner of the world . And if you are the type
that prefers to enjoy the water rather than spend time pulling things out
of it, then you can indulge yourself to the full . Particularly if you
enjoy diving . the waters off Ras Mohammed have been described by
Jacques Cousteau as the finest spot in the world . The coral reefs teem
with lifeforms that you might only ever have seen in the pages of a book,
several of them being indigenous to the Red Sea . From the tiny goldfish
to the Massive Napoleon Wrasse, that can attain a length of six feet, the
life form are breath taking on view .
If you are the more romantically adventurous type, then you must try camping at an Oasis . El Kharga and El Dakhla are both beautiful oases with the kind of barren beauty that is still unspoiled by excessive exploitation .
Egypt, we find, tends to suit everybody's mood, there really is something for everybody .
You can rest assured that your business will flow smoothly, that anything you can do at home may be accomplished here, and with a smile, and at the same time, you may be assured that you will have a wonderful time .
After all, that is the essence of our hospitality . And it is time to combine business with pleasure in Egypt, one of the world's most exciting destinations .